GABEE.

Role: DIRECTOR, EDITOR
Made in 2022.

Type: Talking Head Video (Marketing)

Description: During the COVID-19 pandemic, Van Lin spent most of his months in Shanghai. However, in the wake of 2022, he returned to Taiwan for a brief period. Without wasting valuable time, the client entrusted us with recording his coffee experience and philosophy along the way.

I met him twice before filming to get to know him and learn more about GABEE. In the end, highlighting him alone (dot) → his experience along the way (line) e.g. founding GABEE., expanding stores in Shanghai, including cross-field cooperation → visiting coffee bean production areas all over the world (face), and combining the three representatives of coffee beans (dot) → Italian coffee (line) → latte art (face), and interspersed in the film the production process of his winning coffee master title - creative coffee (啡’coffee’你莫薯’sweet potato’), so that the audience can understand the foremost intention of Van Lin and GABEE.

Client: GABEE.